ABOUT US

 

 

THE BRAND 'DAX MARTIN' WAS ESTABLISHED BY HANDS-ON DESIGNER-CRAFTSMAN - DAX MARTIN, IN 2003 WITH FOCUS ON LUXURY SWIMWEAR AND LINGERIE.

 

SINCE THE BRANDS INCEPTION, IT HAS GROWN FROM STRENGTH TO STRENGTH.

 

IN 2011, A DESIGN PARTNERSHIP WAS BORNE BETWEEN DAX MARTIN & COMMERCIAL INDUSTRY DESIGNER - GAYLE JOHNSTON, WITH THE INTENTION TO GROW THE BRAND FURTHER.

 

THE 'DAX MARTIN' SWIMWEAR BRAND, IS KNOWN FOR LUXURIOUS, QUALITY SWIMWEAR, THAT 'FLATTERS' THE WEARER DUE TO THE FINE-TUNED FITS AND ORIGINAL EMBELLISHMENTS.

 

IN 2015, THE INTRODUCTION OF ACTIVEWEAR CAME ABOUT. 

 

THE SPECIALISTS AT 'DAX MARTIN' HAVE TURNED THEIR HAND TO MOULDING THE SIGNATURE '4-WAY' STRETCH LYCRA, KNOWN TO DAX'S SWIMWEAR, INTO TECHNICALLY CONSTRUCTED, UNIQUE GYMWEAR PIECES - WITH PERFORMANCE BASE FABRICS IMPORTED FROM A MILL IN ITALY, AND PRINTED ON-SITE, IN SOUTH AFRICA. 

 

ALL 'DAX MARTIN' PRODUCTS ARE DEVELOPED, DESIGNED AND PRODUCED IN SOUTH AFRICA, FROM DAX & GAYLE'S STUDIO/FACTORY, BASED IN THE SMALL COASTAL TOWN, DURBAN, IN KWA-ZULU NATAL.

 

'DAX MARTIN' HAS SHOWCASED DESIGNS, NATIONALLY AND INTERNATIONALLY, IN FASHION SHOWS AND IN FASHION WEEKS, OVER THE PAST 15 YEARS, WITH FEATURES - ON COVERS OF - AND IN - GLOSSY FASHION MAGAZINES.